Amy Schmittauer, creator of the popular YouTube channel Savvy Sexy Social, is the Vlog Boss. Her brand is all about the “proactive lifestyle,” encouraging her community to go after what they want and leverage the power of video to spread their message in order to create powerful personal brands. In her 7+ years bearing her passion, soul, (and face) for the camera, she’s amassed a global community in 179 countries that have contributed to more than 4 million views.
Recently Amy captured her extensive vlogging experience in one engaging, quick read. Her bestselling book, Vlog Like a Boss, is full of encouraging wisdom and tactical tips for creating an authentic online video presence through video blogs. And she was nice enough to share a free chapter with us on creating your on-screen talent. This excerpt delves into the benefits of getting niche, how to get to know your audience, and the courage it takes to put yourself out there in video form. Click the excerpt below, created in Spark Page, to learn how anyone can be camera-ready. (Hint: It has nothing to do with hair and makeup!)