Whether you’re recruiting members for a club sport or executing a comprehensive social media campaign, you likely need information-rich graphics like flyers and posters to make your communications successful. And now it’s easier than ever to create this timeless, highly designed marketing collateral—even if you’re not a professional designer.
Adding text and design filters to images has long been a snap with Adobe Spark Post, but now the intuitive design app gives you even more potential for creativity with Magic Layout, which allows you to add multiple images to your designs. Magic Layout, available in Spark Post 3.0 is simple to use: add images and tap to instantly explore new layout combinations, swap photos around, apply new color palettes and filters, and arrange text anywhere on the image.
Like always, Spark Post comes pre-loaded with customizable, professionally designed templates to help jumpstart your design and because we think the best way to get better at graphic design is to edit and play around with what works. So below we’re breaking down the essential elements of effective graphic design for posters and flyers. Read on for design tips and click any of the images to start editing, either from your iOS device or the web.
Create a Focal Point
Obey the Rule of Thirds
Here’s another example of the rule of thirds helping to create structure in a poster:
Align Text Elements for Balance
Add Borders for a Clean Structured Look
Borders can also help you give more weight visually to text or imagery, as is the case with this flyer for an event.
Employ Color Contrast for Eye-Catching Readability
Explore Multiple Ways to Create Contrast
Contrast doesn’t just have to do with choosing colors on opposite sides of the color wheel. You can also establish contrast with shapes, fonts, scale, white space and more. Contrast is important because it blends style and function. It’s what helps make your design both pleasing to look at and easy to understand. Here are a few templates that explore contrast in multiple ways. Can you spot where the contrast comes into play?
Remix this Post design.
Remix this Post design.
Make Sure to Use Fonts that Complement Each Other
Make Sure Images Relate to Each Other
Say it with Less and Consider Context
Break Main Text Out of the Grid for Impact
Consider Stark Simplicity
Use any of the above templates to jumpstart the design process or check out more designs in the iOS app. Be sure to tag your Post designs on social with #AdobeSpark for a chance to get featured!