The fierce dedication, loyalty, and sense of pride that college teams inspire in their communities make game day a special experience for all. But these days, a robust and engaged fan base doesn’t happen without a little (content-strategy) love. Since Spark’s launch in 2016, sports teams from the intramural to the pro-level have been using Page in creative ways to keep fans buzzing about their teams long before kick-off and long after the fourth quarter winds down. Let’s take a look at how three top-tier universities are using Spark Page to boost team spirit and prolong game-day magic!
Penn State: Digital Programs for Game Day
Nothing helps draw you into an experience like a little bit of backstory. That’s the idea behind Penn State’s brilliant game-day programs made with Spark Page. Packed with stunning photography from previous games and visually rich infographics, the programs are like a super-fan starter pack, providing everything necessary to transform a casual game-day spectator into a Nittany Lions fanatic.
Depth charts indicate which offensive and defensive players will be matched up on the field. A section on team statistics gives an at-a-glance overview of how the teams compare in overall touchdowns and passing yards per game. There’s even a section on this history of the stadium, and a fun “This Day in Penn State History” blurb that invites the reader for a walk down memory lane. The program also serves the business-savvy purpose of providing contextually seamless ad space for sponsors.
Penn State also keeps fans up to date on the Lions’ progress in their off-days with semi-regular Practice Updates. These multimedia stories include video dispatches from the coach and players that cover topics ranging from weather forecasts and injuries to lighthearted rivalries and game-day strategy.
Follow Penn State Football on Twitter to catch their Spark stories and so much more!
Duke University: Photo-Packed Game Recaps
The glory, the agony, the thrill of it all—Game Day is an experience like no other, and capturing the energy and excitement of it is an art form. Duke University uses Spark Page to bring fans inside the game-day experience of the Blue Devils with stunning action photos from the field and short summaries of key plays and defining moments that got the crowd roaring.
🎶Splish, splash, we were takin’ a bath
Long about a Saturday night, yeah🎶
All the @DukeATHLETICS 📸 through the 🌧️ as we brought back the W from Miami
— Duke Football (@DukeFOOTBALL) November 4, 2018
Follow Duke Football on Twitter to check out more of their Spark recaps, and more!
University of Kentucky: Player Profiles
There’s no i in team, but there are a few standout players on the Wildcats’ team this year, and University of Kentucky celebrates them in true Spark style. With visually rich, multimedia player profiles created in Spark Page, UK demystifies these larger than life personalities with loads of info about their performance and accomplishments and stunning full-page photography. To get fans excited about cheering on their hometown stars, the savvy digital team at UK posts these pages to Twitter repeatedly before and after game days with highlight reels from recent games or video of one of them telling their personal journey as a Wildcat.
SEC Defensive Lineman of the Week @JoshAllen41_ vs. South Carolina 😮
— Kentucky Football (@UKFootball) October 1, 2018
Follow the Wildcats on Twitter for their latest Spark stories!