It’s been quite the creative year. In 2018 alone, you shared more than 39 Million Spark projects with the world! We couldn’t be prouder to help you create impactful visual stories and this year has been one of incredible milestones, from launching Spark Post on Android to becoming the free, go-to storytelling application in thousands of new schools and districts worldwide.
And we couldn’t have done it without your contributions and feedback. It’s been just over a year since we launched Spark’s premium features, which allow you to easily create branded content, and since then you’ve set up almost 95,000 brands in Spark. Not only that, but since we increased the expressivity possible with the addition of custom fonts in June, you’ve added more than 3,000 new typefaces to the system. And we see you creating in new, exciting formats as we enabled you to transform a Spark Page web document into a live presentation in one tap. You’ve also leaned into social-first communications by resizing your Spark Videos to the mobile-optimized square size and in Spark Post, Instagram sizes continue to be the most popular aspect ratio to create in.
All of this activity is integral to our team building the best possible product for you, but perhaps the most helpful and inspiring piece of feedback is seeing what you create with our starting points. Every day our graphic designers flood the Spark Post Inspiration Wall with templates that you customize—and some of those starting points really got you Sparking.
In 2018, you created a whopping 19 Million remixes!
With all that creativity swirling, a few communication trends—and clear creative winners—have emerged. Before we bid 2018 adieu, let’s take a look at the creative that sparked your creativity the most!
The Top 10 Web Templates
418,291 remixes: With nearly double the play of any of the other templates, this simple graphic design knocked it out of the park. Perhaps because the darling design features two of 2018’s biggest trends: a millennial pink palette and a fresh neon font.
229,127 remixes: We celebrated our National Park Service this year as environmental issues became increasingly a hot topic of online conversations. Golden earth tones, a simple photo collage layout, and stunning scenery made this template an easy win.
207,195 remixes: A simple color palette and a photo with loads of texture allows the motivational messaging of this post to pop.
190,915 remixes: This black and white engagement invitation is modern, clean, and beautiful. A white band serves to frame the two photos and create a negative backdrop for the black font.
140,409 remixes: Travelers remixed this cover photo to great effect. Swap in your own travel photo or use this inspiring overlook shot to share travel news with your followers.
138,407 remixes: Light and shadows create visual intrigue in this deceptively simple banner template. Black drop shadowing on the bold white letters makes the company name really pop.
97,477 remixes: A beautifully cool blue color palette, simple images that tell a story, and the repetition of circular shapes make this cover photo a hit for recipes, invites, and general food porn posts.
74,406 remixes: This template was a hit thanks to the stylish script in bright white and ombre effect of the landscape photo.
54,126 remixes: Brands loved the simple sales messaging of this fall-themed Instagram Story template featuring white and complementary shades of red.
The Top 10 App Templates
Those Sparking on the go from iOS and Android apps made more Instagram content than any other network, showing where brands are focusing their attention these days. Instagram Stories, with Spark Post’s subtle animation were particularly popular. Add an animation effect to any of the templates below to make them move.
25,852 remixes: Everyone loves Queen Bey. Pretty pink + motivational message + modern script + Beyonce = a top hit template.
25,178 remixes: This stylized design is perfect for travelgrammers and professional photographers looking to add an artistic vibe to vacation snapshots. Many Sparkers kicked off an Instagram Story series of their travels with this template. The circular cutout framing the city scene offered just enough intrigue to keep viewers tapping through the story.
23,484 remixes: We ended 2017 with a big Spark Post release, which included the ability to add PNG cut outs to designs and easily style type in multiple ways within one text block. This graphic uses those tricks to great effect: a colorful mix of graphic shapes, patterns, and the use of negative space make this fabulous turquoise template pop. Mix in your feed-worthy news or event invitation for a pop art style post.
23,170 remixes: Neon was a major trend this year, accounting for some of our most popular Instagram content. On Instagram, we asked our followers to modify this template with their own heart-centric message. The responses we got made our hearts glow just like this design.
20,949 remixes: We helped up your selfie-game this year with a slew of templates that allowed you to quickly swap out your own photos under professionally designed filters. This Warhol-inspired template was a fan favorite. Swap out for your own photo to turn yourself into a pop-art masterpiece.
20,929 remixes: Parallel lines superimposed over a landscape scene mimic the highway lines. The repeated used of white creates continuity and a call to action at the bottom instructs readers on how to learn more.
20,799 remixes: Save the dates can be simple and elegant. Black script on a stark white background makes the message pop while important details are defined by sans serif font encased in a rectangle.
19,418 remixes: Bold font in all caps gets the cut-out treatment when a floral pattern is superimposed against the solid black background. 2018 was a great year for positive messages like this one.
17,675 remixes: Sea-inspired line art paired with a laid-back sans serif font convey the feeling behind the Born To Chill words. Palm tree imagery only adds to the weekend vibes.
17,032 remixes: Rectangular patterning creates a shadowbox effect on this save the date invitation. A mix of retro and romantic fonts make for a modern bohemian vibe and the floral photograph adds to the romance. Remix with your own event details.
Thank you for an incredible year! Here’s to creating more Sparks in 2019!