As a small business owner, there’s a lot to celebrate this holiday season. You’ve beaten the odds during a pandemic, an election year, and a myriad of other changes and challenges. Perhaps you’ve pivoted your operating model, explored new ways of reaching customers online, or created whole new offerings to meet this moment. And now you’re looking ahead to the busiest season of the year for retailers. Phew!
The holiday shopping season, like the back-to-school season before it, might look a little different for all of us, but it’s still an important inflection point for small businesses. And there’s a huge opportunity to double down on the grit and successes you’ve built during this challenging year. Here are three easy ways to give your business a boost this holiday season.
Double Down on Your Small Business Story
While small businesses may not be able to compete with the big guys when it comes to deals and savings, your business has something the superstores don’t: a regional story that has the potential to capture hearts. Another piece of good news: Research suggests that shoppers have a renewed desire to shop locally. According to a Nextdoor survey, 72% of members believe they will frequent local businesses more often after this crisis. Encourage your audience to shop local this season and highlight the ways your business contributes to the local community. Perhaps you’ve been a neighborhood favorite for years, or produce your goods using local or sustainable ingredients, or maybe you’ve found innovative ways to share resources during this tough time. Whatever your unique small business story is, make sure you highlight it for your customers and appeal to consumers’ interest in shopping local. And don’t forget to share the love with your fellow small biz neighbors! You might also consider tying your offerings to a charitable donation, so your customers feel doubly good when they shop with you. Tap to remix the examples below!
Drive Urgency by Focusing on a Couple of Key Shopping Days
A great way to make sure your customers take advantage of your holiday offerings is to make them time sensitive. This tactic creates a sense of urgency and helps your products show up when folks are typically crossing off their nice lists. Pick a shopping holiday, such as Small Business Saturday, and create a social advertising or email campaign for it. Be sure to focus on platforms where you have the most engaged audience and boost your organic posts with a little bit of ad spend, so you’re sure to reach new and current customers.
Announce your sale ahead of time to build anticipation, remind your audience when it’s live, and follow up with last-chance messages to make sure you’re staying top of mind.
Pro-Tip: Surprise your audience by extending your sale last-minute and give yourself another opportunity to mention your offerings. Refresh the creative a bit to make it exciting. Even if you always planned to extend the sale, you can still drive urgency by making it seem like a surprise for your customers.
Get started on your holiday campaigns by remixing the templates on our e-commerce holiday hub!
Refresh Your Social Creative
An easy way to mark the moment is by refreshing your marketing materials. Consider updating your cover photos on social media to reflect the holidays or a new merchandise you’re hoping to move. Create gift guides, highlighting your products. Or refresh the copy on a well-performing product advertisement to speak to the holidays and your new deals.
Refreshing your creative doesn’t have to be expensive or stressful. We’re hooking you up with templates to make your holiday look stand out–no design experience required.
Check out the templates!
Now, a Gift for Your Small Business
Adobe Spark and Square want to give small businesses around the country the boost they need this holiday season. That’s why we’re giving five small businesses a $10,000 media buy credit and a premium subscription to Adobe Spark!
Entering is easy, all you have to do is:
- Sign up for a free two-month trial of Spark between November 13 and November 29
- Tell us what makes your business stand out this holiday season (in 250 words or less)
Please visit the contest page for step by step instructions on how to enter the Holiday Boost Challenge, as well as more information on the overall campaign!