You’ve got stellar writing skills, and your blog is all set up. When does the money start flowing in? Officially starting your blog is a feat worth celebrating, but if you want to turn your writing from a hobby into a career, the work’s not over yet. Your next task is to secure your first income streams by learning how to make a living blogging.
In this article, we’ll provide five monetization tips that will help you make good money with your own blog. Whether you’re seeking a new side hustle or aiming to earn full-time income as a blogger, these ideas will get the wheels turning, so you can soon achieve your goals.
Table of Contents
- Run Ads on Your Website
- Build Your Brand on Social Media
- Join Affiliate Programs
- Create a Media Kit
- Partner Directly With Brands
How To Make a Living Blogging: 5 Essential Tips
Every successful blog is filled with high-quality content. In order to make money blogging, it’s essential to provide value to your audience. This will help you build a loyal following and get the daily page views you want. If your content isn’t doing that, it can literally pay off to take some time to re-strategize before you dive into monetization.
Once you’re confident that your blog is prepared to launch consistently great content, you’re ready to learn how to make money blogging. Get started with these five tips.
1. Run Ads on Your Website
Making money online as a new blogger can be tricky, but on-site advertising—the most traditional way to earn a blogging income—will likely be the easiest opportunity early on. Ad networks like Google AdSense and Media.net connect you to paying advertisers. Their ads show up in designated areas of your site and allow you to get paid based on views and clicks.
To qualify for AdSense specifically, your blog needs to have:
- Unique and interesting content
- An organized navigation bar
Though there are no official guidelines regarding traffic, sites that are approved for AdSense typically have a handful of quality posts published and consistent page views. So, build your audience and metrics for at least six months before you apply.
Earnings from ad networks admittedly might not be super high in your first year. But once you work your way up to 50,000 monthly blog views or more, you could easily start earning thousands per year. Use this Google AdSense revenue calculator to get an earnings estimate based on your location, blog category, and monthly views.
2. Build Your Brand on Social Media
These days, a big part of learning how to make a living blogging is learning the art of social media marketing.
While marketing tactics like search engine optimization (SEO) and Google advertising can help you get plenty of page views, social media marketing helps you build relationships by giving your audience a chance to interact with the authentic you. With strong relationships comes greater loyalty, which enables you to influence your followers’ purchasing behavior—and influencers can access some of the best paid opportunities.
Consider these four quick tips for building your blogger brand on social media.
Choose the Right Channels
Being a blogger means you’re already spending a lot of time on building out your editorial strategy and writing every post. To maximize the time you set aside for social media, make sure you’re choosing the social media channels your audience is actually on.
For example, if your blog is focused on marketing tips or freelancing, choosing a business-focused platform like LinkedIn is definitely smart. If you’re starting a travel or food blog, Pinterest can be a powerful platform for driving readers to your blog.
Learn more about how to leverage each social media network, so you can invest time in the right places.
Keep Your Branding Consistent
When people visit your social media pages, they should feel like it’s an extension of your blog. Your blogger brand should be one cohesive experience, so the relationships you build on social media translate into results on your website.
Part of this is keeping your voice and tone consistent in every caption, as well as making sure your blog name, domain name, and social media usernames all match. But beyond that, your visual branding should match your blog aesthetic. Use the same logo or headshot for your profile picture, and use complementary photography styles.
When creating graphics for your feed, make sure to use Adobe Spark’s Brandify feature to customize stunning templates with your brand style in just a tap. Try it out now with a template of your choice by tapping the image below!
Promote Yourself, Not Just Your Blog Posts
While you definitely want to promote each of your blog posts on your social media channels, you should also give your followers a look at the blogger behind the keyboard. Whether you’re replying to comments or sharing a personal update, show off your personality, values, and even your hobbies!
Instagram Stories and Facebook Stories are super engaging ways to share more about yourself and interact with other users. Tap to find more screenshot-worthy templates that help you engage with your followers.
Track Your Metrics
One last tip: Don’t forget to track your metrics. This is essential for proving your growth and value as an influencer as you start landing brand deals. (We’ll be sharing more tips on partnerships below.)
Many social media scheduling tools can also double as analytics platforms, so you can easily add metrics-tracking to your processes. In addition, using Google Analytics is a smart way to track how many people are heading to your blog from each social media channel.
3. Join Affiliate Programs
Affiliate marketing is one of the most common income streams for professional bloggers. This earning opportunity tasks you with promoting a third party’s products—usually using a link or promo code that’s unique to your blog—in exchange for commission on each affiliate product sold.
It’s a great way to earn passive income by providing companies with content marketing services on your blog. Just by writing one blog post, you can continuously earn commission on sales from visitors over time—especially if your post is optimized for Google search, with relevant keywords throughout.
Most affiliate programs do require a minimum number of monthly blog visits and sales volume, and some may require a social media following, too. Some popular affiliate programs you can join include:
- Amazon Affiliates: Up to 10% commission on Amazon products
- Shopify Affiliate Marketing Program: 200% commission on the user’s first monthly fee
- eBay Partner Network: Up to 70% commission on auction fees
- WP Engine: $200 per WordPress hosting signup or 100% commission on the user’s first monthly fee
If you select higher-paying programs or sell more expensive products, you don’t need a lot of people to buy to make your first $1,000.
4. Create a Media Kit
In addition to joining affiliate programs, successful bloggers are always pitching directly to brands. But before you start aiming for brand partnerships, having a media kit prepared for the people and businesses you want to work with is a must.
A media kit is a document that summarizes who you are and why the other party should work with you. It typically includes an intro about you, your mission, and your values, as well as details about who your audience is—with some key stats, if possible.
Perhaps most importantly, it should also include information about your blog traffic, social media following, email list size, and any other relevant (and impressive) details. These metrics will convince business owners to partner with you more than any introduction.
With Adobe Spark, you can create a beautiful media kit within minutes, so you can show up to your next pitch prepared like the pro blogger you are. Tap this example to start browsing through media kit templates that you can easily customize to reflect you and your blog.
5. Partner Directly With Brands
Now that you’ve got a stunning media kit in hand, it’s time to put it into action. You can start pitching brands to earn from sponsored posts, product reviews, and even long-term blog partnerships.
Compile a list of brands that you want to work with—specifically those that fit your niche, so you stay true to your brand and successfully convert as many readers as possible. Of course, be realistic about your prospects. We recommend that you start writing to small businesses first, not pitching a Fortune 500 brand right off the bat.
Then, craft your sponsorship proposal. Be specific about what you’re offering and why they should work with you—and don’t forget to follow up. While we wouldn’t recommend focusing on costs until you’ve started chatting with the brand, make sure to have your base rates calculated for when you further the conversation.
When you start winning yeses from brands and combine that income with your ad revenue and affiliate marketing commission, you could be making a large amount of money through your own freelance writing venture. Your new blog may even earn you sponsorship offers directly from brands as your audience grows! With our tips on how to make a living blogging and some hard work, you could be quitting your day job and focusing on your passion soon enough.
As you make your way toward a solid part-time or full-time income, don’t forget to continue nurturing relationships with your audience, as well as current and potential partners. Browse through more blogger templates on Adobe Spark to create designs that help you to continue building your brand and engaging the people who matter most!