Promoting your brand through your Facebook business page is always a great way to build an audience, but once your following starts taking off, it’s time to consider how you can take relationship-building to the next level. If events are the answer for you—as they are for many small businesses—Facebook Events may be the digital solution you need to grow your guest list and organize a successful brand experience.
Read through as we introduce you to Facebook Events and how you can strategically use the tool to market your upcoming events.
Table of Contents
- What Is Facebook Events?
- What Types of Facebook Events Can I Create?
- 9 Ideas To Make Your Facebook Event a Success
What Is Facebook Events?
Facebook Events is a tool that allows users and business pages to create dedicated landing pages for their events. On each of your event pages, guests can learn more, RSVP, and interact with your brand and other guests.
Facebook Events has been around since 2005, but over the years, it’s gained countless new features that make it an indispensable tool for many small businesses. When you use the tool for your Facebook marketing, you can:
- Offer more opportunities for your audience to engage with your brand, virtually and in person
- Get a solid headcount for your events
- Increase your events’ traction and visibility
- Achieve better turnouts by keeping your guest lists engaged
- Sell tickets, when you connect your Facebook event to an Eventbrite event
What Types of Facebook Events Can I Create?
No matter what type of event you’re hosting—from virtual education programs and blowout sales to local festivals—there’s a good chance you can benefit from promoting it through Facebook Events. Creating a Facebook event page allows your event to show up on users’ news feeds, Events tab, and Facebook Local app in addition to all your promotional posts.
Here are a few types of Facebook event pages that business owners can create:
- In-Person: You can promote location-based events to meet members of your audience in person.
- Facebook Live: Want to host a live stream? You can create an event page ahead of time and your guests will be notified when you go live.
- External Online Events: If you’d rather host your online event on a third-party platform like Zoom or Adobe Connect, you can still use Facebook events to promote it and get RSVPs.
Business page admins can also create Facebook event pages for recurring events in one go, which can save you plenty of time.
9 Ideas To Make Your Facebook Event a Success
Just creating a Facebook event doesn’t guarantee a growing guest list. If you want to make your next public event a success, using Facebook Events strategically is key. Here are nine ways you can earn more RSVPs through the social media platform.
1. Plan Out an Interesting Agenda
Most guests aren’t going to RSVP to an event page that says “Details TBD.” Before getting started on your Facebook event, plan out the details of your actual event. What’s going to happen the day of, from beginning to end? What will make it stand out?
Plan out some details that will incentivize guests to come, especially if you’re going virtual—no one wants to just watch a talking head for an hour. Whether you’re bringing on big-name guests, giving away exclusive prizes for attendees, or turning a Zoom get-together into a pajama party, make sure you plan it out. This will help you get creative in the next steps, so your Facebook event page stands out as soon as you launch it.
2. Choose a Creative Event Name
Your Facebook event name can make or break your audience’s interest. To win a click into your event page, you definitely want to get creative—try out some wordplay or choose a catchy title—but the title should also reflect what your event is all about, instead of being overly unique or vague. For example, if you’re hosting a Valentine’s Day lunch, don’t just title it “Valentine’s Party.” Give it a fun and more specific title like “Luncheon For Lovers.”
All Facebook event names are limited to 64 characters, so keep this in mind as you’re brainstorming.
3. Create a Stunning Facebook Event Photo
Just like your event name, your event photo plays an important role in earning clicks. Create an eye-catching design that reflects your brand and gives users insight into what your Facebook event is all about.
With Spark, you can create an event photo Facebook users will love within minutes. Just start with an event banner template, add your event details, and tap “Brandify” to instantly turn it into a uniquely-you design. Tap here to start browsing through designs for your new event:
4. Write Out an Exciting Description
Your title and event photo may draw Facebook users in, but your event details will ultimately earn you the RSVPs you need. This is where the interesting agenda you planned out will come in handy.
Using your unique brand voice, write about what attendees can expect from the event, highlighting the most exciting details at the top of your description. Feel free to get creative!
Of course, you do want your event details to fully answer your audience’s questions. Even though you want to lead with the exciting details, make sure you anticipate common questions and offer info about cost, age restrictions, how to get tickets, who to contact for more information, and more. Feel free to include a small FAQ section if your event logistics are more complex.
5. Add Co-Hosts
A big advantage of creating an event with your Facebook page is the ability to add other brands—for example, your venue, sponsors, or influencer partners—as co-hosts. When you do so and the admin of the other business page accepts, your event will instantly show up on their page. Not only does this quickly get you more eyes on your Facebook event page, but your event will also look more official if your co-hosts are trusted brands.
Keep in mind that all co-hosts do gain admin control over the event, so don’t mindlessly hand out co-host invites. Only add brands you know, trust, and are actually working with for the given event.
6. Share Your Event Across Social Media
Once your event is published, you can start your promotions by sharing your event on your Facebook business page. This can be as simple as sharing a direct link to the event with an interesting caption—just don’t forget a call to action that encourages your followers to learn more or RSVP.
However, if you want to take your event promotions one step further, you’ll want to add a visual element to your post. Create an event graphic with Spark’s free Facebook post templates to instantly grab your audience’s attention. It only takes minutes! Tap the image below to begin.
But don’t stop with Facebook promotions—share your upcoming event link on other social networks, too. While some Facebook users may not be super active on the Facebook app, they may be paying attention to your brand on other platforms and just need to see your promotions to RSVP. Plus, public Facebook events are visible to anyone on the internet, so even non-Facebook users may appreciate a landing page with all your event info.
The best part is, you don’t need to brand new graphics to share on other platforms. With Spark, you can resize your Facebook graphics for Twitter, Instagram, LinkedIn, and more in just a few taps!
7. Invite Your Facebook Friends
With all the content that’s being uploaded to Facebook each day, some followers are bound to miss your event posts. Luckily, you can at least ensure your Facebook friends get the message by inviting them to the event through your personal Facebook account. This will send them a direct notification about the event.
You can send an event invitation to up to 500 people per event, so there’s no shortage of Facebook users you can notify.
8. Run a Facebook Event Ad
Facebook ads are flexible promotional tools that traditionally help businesses boost their posts while setting their own budgets. What you may not know is that you can actually create ads specifically to promote your event pages, with “Event Responses” as a goal.
As you’re creating an event ad, you’ll be able to choose the exact audience you want to see your posts to generate as much real interest as possible. You can also maximize your budget by adding an eye-catching graphic to your advertisement. Start scrolling through Spark Facebook ad templates by tapping the graphic below!
9. Post Reminders on Your Facebook Event Page
Getting RSVPs is one thing. Making sure the people on your guest list actually attend your event is another. Bad turnout often occurs because users who were once excited about an event forgot about it or lost interest. Don’t let the hype die down.
In the days or weeks leading up to the event, post fun reminders directly on your event page. Encourage guests to interact with your reminder by asking them to comment about what they’re most excited about or to tag a friend who would love to join in on the fun. Everyone on your guest list will get a notification each time you post, so they can easily re-engage with your event.
To build even more excitement with your reminders, add in a visual element! Pair your text with a GIF or use Spark’s social media templates to customize an engaging graphic that’s unique to your brand and event. Get started by tapping this design:
Want to make your Spark graphics even more engaging? Try out our text animation maker to add movement to your Facebook ads and all your social media shares! As your designs grab more attention than ever, you may start seeing your guest list grow and lead to noticeable results for your brand.