branding

How To Set Up a Successful Shopify Store in 12 Easy Steps

Opening an online store would be nearly impossible if you had to build an entire…

How to Start a YouTube Channel for Your Small Business—and 5 Reasons Why It’s Essential

Video content is a powerful marketing tool. No matter what message your small business wants…

How to Write a Marketing Plan for Your Business (and Why Every Business Needs One to Succeed!)

Once upon a time, if you made a great product or offered a fantastic service,…

The Complete Guide to Social Media Marketing for Small Businesses

These days, you can find just about anything on social media. From Tiger King memes and…

How to Design an Etsy Store That Stands Out

You’ve finally decided to put your creativity to use and start an Etsy store. Go you!…

The New Back to School Shopping: Tips for Retailers

This year, “back to school” definitely doesn’t mean “back to normal.” Instead of getting ready…

Tips & Tricks

Creative Fitness Challenge #1: Set Up Your Brand

Ready to kickstart your marketing routine? Jump into this challenge with an easy starting exercise. …

How to Add Your Own Fonts for Branded Content That’s Just Your Type

Those with paid Spark plans can now add any licensed font to their brand manager…